MFA Incorporated unites with Alltech for the Alltech FEI World Equestrian Games 2010
Pictured left to right: Keith Schwinke of Alltech, Janice Spears, Dr. Alan Wessler and Alltech's Dr. Tyler Bramble gather at the Missouri Equine Council's Boone County show to announce the MFA/Alltech partnership.
Alltech, a global leader in animal health and nutrition, has named MFA Incorporated as an Official Animal Heath and Nutrition Partner for the Alltech FEI World Equestrian Games 2010™. MFA joins more than 60 global partners who have united with title sponsor, Alltech, in a colla-borative effort to promote optimal animal health and well-being in the Alltech FEI World Equestrian Games, the pinnacle of equestrian sport.
“MFA Incorporated is widely revered by farmers and ranchers in the Midwest for the reliability and quality of its feed products and services,” said Dr. Tyler Bramble, western division manager for Alltech, USA. “MFA has been a partner and friend of Alltech’s for more than 20 years, and it is a special honor today to further strengthen that bond by welcoming them aboard as a partner for the Alltech FEI World Equestrian Games.”
Alltech manufactures probiotics, nutriceuticals and other feed additives.
“We are very excited to further cement our relationship and have the opportunity now to play a role in the Alltech FEI World Equestrian Games” said Dr. Alan Wessler, vice president of feed for MFA.
The purpose of the Alltech Animal Health and Nutrition Partnership Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games, the most prestigious and celebrated equestrian competition in the world.
The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.
Tickets have already been sold to enthusiasts in all 50 U.S. states and 44 countries. For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit www.alltechfeigames.com.
For more information, contact Janice Spears at jspears@mfa-inc.com.
Alltech, a global leader in animal health and nutrition, proudly announced Southern States, maker of Legends® horse feeds, as an Official Animal Health and Nutrition Partner today for the Alltech FEI World Equestrian Games 2010. 
