Getting game ready
Pictured left to right: Keith Schwinke of Alltech, Janice Spears; Dr. Alan Wessler and Alltech's Dr. Tyler Bramble gather at the Missouri Equine Council's Boone County show to announce the MFA/Alltech partnership. |
MFA joins with Alltech
for the Alltech FEI World
Equestrian Games 2010
Alltech, a manufacturer of animal health and nutrition products, has named MFA Incorporated as an official animal heath and nutrition partner for the Alltech FEI World Equestrian Games 2010. MFA joins more than 60 global partners who have united with Alltech in a collaboration to promote animal health and well-being in the Alltech FEI World Equestrian Games, the pinnacle of equestrian sport.
“MFA Incorporated is widely revered by farmers and ranchers in the Midwest for the reliability and quality of its feed products and services,” said Dr. Tyler Bramble, western division manager for Alltech, USA. “MFA has been a partner and friend of Alltech’s for more than 20 years, and it is a special honor to further strengthen that bond by welcoming them aboard as a partner for the Alltech FEI World Equestrian Games.”
Alltech manufactures probiotics, nutriceuticals and other feed additives. 
“We are excited to further cement our relationship and have the opportunity now to play a role in the Alltech FEI World Equestrian Games” said Dr. Alan Wessler, vice president of feed for MFA.
This strategic partnership with Alltech includes collaborative sales, marketing and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games.
The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from Sept. 25 to Oct. 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involves 600 riding competitors and 700 horses from more than 60 countries. It is expected bring some 600,000 spectators and be viewed on television by an international audience exceeding 460 million people.
For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit www.alltechfeigames.com.
Did you know...? Dippin’ Dots came from research for animal nutrition? When Dippin’ Dots inventor Curt Jones worked for Alltech, he researched ways to preserve large amounts of bacteria and enzymes with liquid nitrogen. During the process, Jones wondered what would happen if ice cream was frozen the same way. The result is cryogenically frozen ice cream beads. And now kids everywhere thank the curiosity of Jones and the entrepreneurial spirit that has long been the Alltech ethos. |
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