Alltech Games Archive

Kentucky’s First Lady partners with MFA to promote Alltech FEI World Equestrian Games

MFA Incorporated, Alltech and the First Lady of Kentucky teamed up to promote the Alltech FEI World Equestrian Games 2010™ coming to Lexington, Kentucky in September. The 3-day, 6-state, and 9-stop media blitz covered Kentucky and surrounding states. A formal press conference was held at Fingland Stables near Springfield, Missouri.

From left to right in the photo are Pierce Lyons, CEO Alltech; Jane Beshear, 1st Lady of Kentucky; and Bill Fingland, owner of Fingland Stables.

MFA Incorporated has served the livestock industry since its formation in 1914. The company is the Official Animal Health and Nutrition Partner for the Alltech FEI World Equestrian Games. MFA employees were present at the Springfield, Missouri stop.

MFA Incorporated unites with Alltech for the Alltech FEI World Equestrian Games 2010

Alltech, a global leader in animal health and nutrition, has named MFA Incorporated as an Official Animal Heath and Nutrition Partner for the Alltech FEI World Equestrian Games 2010™. MFA joins more than 60 global partners who have united with title sponsor, Alltech, in a colla-borative effort to promote optimal animal health and well-being in the Alltech FEI World Equestrian Games, the pinnacle of equestrian sport.

"MFA Incorporated is widely revered by farmers and ranchers in the Midwest for the reliability and quality of its feed products and services," said Dr. Tyler Bramble, western division manager for Alltech, USA.

“MFA has been a partner and friend of Alltech’s for more than 20 years, and it is a special honor today to further strengthen that bond by welcoming them aboard as a partner for the Alltech FEI World Equestrian Games.”

Alltech manufactures probiotics, nutriceuticals and other feed additives.

“We are very excited to further cement our relationship and have the opportunity now to play a role in the Alltech FEI World Equestrian Games” said Dr. Alan Wessler, vice president of feed for MFA.

The purpose of the Alltech Animal Health and Nutrition Partnership Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games, the most prestigious and celebrated equestrian competition in the world.

The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.

Pictured left to right: Keith Schwinke of Alltech, Janice Spears, Dr. Alan Wessler and Alltech's Dr. Tyler Bramble gather at the Missouri Equine Council's Boone County show to announce the MFA/Alltech partnership.

Southern States Named Official Health and Nutrition Partner for Alltech FEI World Equestrian Games 2010

Alltech, a global leader in animal health and nutrition, proudly announced Southern States, maker of Legends® horse feeds, as an Official Animal Health and Nutrition Partner today for the Alltech FEI World Equestrian Games 2010.

One of 35 global partners in animal health and nutrition, Southern States has united with title sponsor, Alltech, in a collaborative effort to promote and achieve the highest level of performance for the competitors of the world's most prestigious equestrian championships. Click this link to see the entire story.